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The Zhuji Shanxiahu Town Pearl Promotion Event was held at the Oriental Center in Paris on April 23, marking the first time Zhuji city has presented itself in Paris with an independent exhibition.

Guests tour Zhuji’s pearl exhibits in Paris. [Photo/Tide News]

Nine pearl companies from Zhuji participated in the event, displaying nearly 100 pearl art masterpieces. Three immersive exhibition areas were set up to highlight Zhuji's pearl culture and showcase the entire process from eco-friendly farming to product innovation, underscoring the region's status as the source of 73 percent of the world's freshwater pearls.

A discussion is held at the Zhuji Shanxiahu Town Pearl Promotion Event. [Photo/Tide News]

The event saw the inauguration of the Zhujishi (Shanxiahu) Pearl Promotion Center in Paris, providing a dedicated platform for showcasing and trading Zhujishi pearls in Europe. A discussion was also held, where representatives from Zhuji pearl companies and French designers exchanged ideas on the internationalization of pearl brands and design innovation.

By the end of 2025, the market scale of the Shanxiahu pearl industry exceeded 50 billion yuan ($7.32 billion), with products exported to over 70 countries and regions. This promotion event in Paris is a key initiative of Zhuji’s 2026 global expansion plan, aimed at propelling Chinese pearl brands onto the international stage.