Watching the China Media Group's Spring Festival Gala on Chinese New Year's Eve has become a "tradition" etched into the memories of generations.

Everyone finds their own touching moment while watching the gala. For foreign visitors eager to experience China's Spring Festival travel rush, perhaps the most heartwarming scene last night was in the gala's Yiwu venue in Zhejiang province: Jackie Chan and Lionel Richie co-performed the classic song We Are the World, extending the festival greetings to a global audience.

Framed by an iconic landmark in Yiwu, the two superstars, along with singers from multiple countries, sang one song together, fully showcasing the charm of a dialogue between Eastern and Western cultures in that moment.

Over 30 years ago, during the Spring Festival, cinemas in Chinese mainland used to be closed from the first to the third day of the Chinese New Year holiday. However, that year marked the first time Chan's Rumble in the Bronx was introduced to the Chinese mainland. The film achieved unexpected box office success and ushered in the inaugural year of the "hesuidang" — the film season tied to the Spring Festival.

Since then, Chan has not only been the action superstar best known to foreigners but has also seen his name inextricably linked with the Spring Festival film season.

Yiwu, known as "the world's capital of small commodities", has a long-standing tradition of "trading sugar for chicken feathers". In the past, during the slack farming seasons, local peddlers would shake their rattan drums, carrying shoulder poles laden with baskets of homemade malt sugar, traveling through towns and villages in Zhejiang and neighboring provinces to barter for discarded items like chicken feathers and toothpaste tubes.

Back home, they used the collected feathers as fertilizer for their fields. After the founding of New China, they also made them into dusters to sell. This likely explains the symbolism at the start of the Yiwu venue's performance, where a feather drifted gracefully down from the sky into Chan's hand.

Today's Yiwu is a hub for over 2.1 million types of commodities, having established trade relations with more than 230 countries and regions. Every year, it receives over 600,000 visits from foreign buyers, with more than 30,000 foreign merchants residing in the city.

The Yiwu-Xinjiang-Europe freight trains, departing from Yiwu, now operate on 26 routes, reaching 160 cities across over 50 countries and regions, capable of delivering Yiwu's small commodities to most corners of the world.

Within the transformation of Yiwu — this small city in Zhejiang — lies the key to the world meeting China. And as inbound tourism continues to boom, "celebrating Spring Festival in China" is becoming a new trend.

In a sense, the Spring Festival Gala can also serve as a "new window" for foreigners in China to understand the festival.