The city of Huzhou in East China's Zhejiang province has unveiled a plan to enhance the experience of tourists and consumers during the autumn tourism season, from late September to November.

The city will launch a host of 139 cultural and tourism offerings and 53 consumer-friendly measures.

Visitors can enjoy a variety of activities such as sightseeing, culinary experiences, sports events, study tours, cultural experiences, and exhibitions.

The picturesque autumn landscape offers immersive experiences that blend seasonal features with cultural elements. Highlights include a fantasy-themed adventure and an Autumn Pumpkin Festival from Oct 1 to 8 at the Skyland Resort in Anji county.

This bright and breezy theme park in the Skyland Resort will appeal to visitors in Anji county. [Photo/WeChat account: anjifb]

Culinary experiences will feature local culinary events, such as the Mid-Autumn Festival Street Feast on Oct 6 at Nanxun ancient town in Nanxun district and the Fish Soup Rice event at Xiazhu Lake National Wetland Park in Deqing county from Oct 1 to Nov 23.

Sports enthusiasts can enjoy water sports in the Golden Lake Shore Scenic Area in Huzhou. Families can participate in fun study tours at Lingliang Farm and even catch cultural lectures at the Qianshanyang Cultural Exchange Center.

To encourage participation, 53 consumer-friendly measures include exclusive offers for students and discounts at popular attractions and hotels, inviting visitors to experience Huzhou's unique autumn charm.