As the second phase of the Zhejiang Provincial City Basketball League, or ZheBA, heats up, Jinhua in Zhejiang province has amplified its hospitality by launching three exclusive "gifts" to transform game tickets into keys that unlock local cultural treasures, in an initiative announced by the Jinhua culture, radio, television, and tourism bureau.

The "post-game gift" grants ticket holders of matches involving Jinhua Team and Yongkang Team free entry within three days post-game to 19 attractions.

Among them, the Panda Pig Two End Black International Ranch, the Xianhua Mountain scenic spot, and the Dahongyan Scenic Area offer daily free entry for the first 50 visitors presenting valid match tickets.

The second "gift" involves culinary delights at 23 stores. Shaoxing residents attending the Jinhua-versus-Zhuji match on Aug 21 can enjoy Jinhua specialties at no charge from Aug 22 to 24, like Jinhua pastry and Yongkang dried tofu.

Additionally, the Dongyang bamboo-weaving workshop in the intangible cultural heritage block in the Luzhai scenic area awaits hands-on exploration by ticket-holders.

Jinhua also offers a "year-round gift" available through Feb 28. Visitors holding any ZheBA ticket can enjoy discounts or free admission at 32 scenic spots citywide, including the 5A-rated Jinhua Shuanglong Scenic Area.